Northern Host Rentals
Northern Host Rentals
DURATION
8 Months
DURATION
8 Months
CLIENT
Northern Host Rentals
CLIENT
Northern Host Rentals
Social Media Management
Social Media Management
Content Creation
Content Creation
Marketing Strategy
Marketing Strategy
Website Development
Website Development
PROJECT OVERVIEW
PROJECT OVERVIEW
Northern Host Rentals is a boutique short term rental company that can provide home owners with the attention it deserves by keeping their portfolio of properties small and unique. They create an impact in the VR industry by forging the way and becoming a leader in the direct booking trend.
Northern Host Rentals is a boutique short term rental company that can provide home owners with the attention it deserves by keeping their portfolio of properties small and unique. They create an impact in the VR industry by forging the way and becoming a leader in the direct booking trend.
The Challenge
The Challenge
Northern Host only acquires vacation rentals who are not listed on OTAs and only rely on direct bookings. Therefore, the main challenge was reliance on traffic coming through website, which is nearly impossible without social media management and ads.
Northern Host only acquires vacation rentals who are not listed on OTAs and only rely on direct bookings. Therefore, the main challenge was reliance on traffic coming through website, which is nearly impossible without social media management and ads.
WHAT WE DID
WHAT WE DID
We visited all Northern Host's properties in BC and captured exciting and high-quality content from each property. Then we used those content across all social media channels and gradually increase the organic viewership to over 50,000 per month. Additionally, we launched visually appealing paid campaigns targeting local travelers to book their escape and "save by booking direct". As a by product of our marketing initiatives, Northern Host rentals was introduced to property owner across the province who reached out to list with them.
We visited all Northern Host's properties in BC and captured exciting and high-quality content from each property. Then we used those content across all social media channels and gradually increase the organic viewership to over 50,000 per month. Additionally, we launched visually appealing paid campaigns targeting local travelers to book their escape and "save by booking direct". As a by product of our marketing initiatives, Northern Host rentals was introduced to property owner across the province who reached out to list with them.
"Escapes Agency understood the challenges of our niche market, and created effective strategies to address each which resulted in many bookings, interest of new property owners to list with us, and client satisfaction due to the increased exposure of their properties on our channels."
"Escapes Agency understood the challenges of our niche market, and created effective strategies to address each which resulted in many bookings, interest of new property owners to list with us, and client satisfaction due to the increased exposure of their properties on our channels."
Martine
Martine
Founder of Northern Host Rentals
Founder of Northern Host Rentals
