Rocky Valley Resort
Rocky Valley Resort
DURATION
16 Months
DURATION
16 Months
CLIENT
Rocky Valley Resort
CLIENT
Rocky Valley Resort
Social Media Management
Social Media Management
Content Creation
Content Creation
Campaign Management
Campaign Management
Web Development
Web Development
PROJECT OVERVIEW
PROJECT OVERVIEW
Rocky Valley Resort is a forest spa retreat on Texada Island, B.C., offering a unique blend of wellness, nature, and adventure. The resort required a comprehensive marketing framework to establish its position as a premier destination for immersive, curated experiences in a competitive regional market. The brand's identity needed to convey serene seclusion, high-quality craftsmanship, and a deep connection to its rugged, natural surroundings to attract discerning travelers seeking an escape from the ordinary.
Rocky Valley Resort is a forest spa retreat on Texada Island, B.C., offering a unique blend of wellness, nature, and adventure. The resort required a comprehensive marketing framework to establish its position as a premier destination for immersive, curated experiences in a competitive regional market. The brand's identity needed to convey serene seclusion, high-quality craftsmanship, and a deep connection to its rugged, natural surroundings to attract discerning travelers seeking an escape from the ordinary.
The Challenge
The Challenge
In a region dense with unique accommodations, Rocky Valley Resort faced the challenge of distinguishing itself from a vast array of cabins, glamping sites, and eco-resorts across the Sunshine Coast and Gulf Islands. The primary obstacle was to articulate a brand identity that not only showcased its unique combination of a forest spa, tiny homes, and curated adventure but also transformed the significant travel barrier of a multi-ferry journey into a desirable feature of its exclusive, secluded appeal. The resort needed to carve out a premium niche, justifying its position by seamlessly blending rustic nature with high-end, thoughtfully designed wellness experiences
In a region dense with unique accommodations, Rocky Valley Resort faced the challenge of distinguishing itself from a vast array of cabins, glamping sites, and eco-resorts across the Sunshine Coast and Gulf Islands. The primary obstacle was to articulate a brand identity that not only showcased its unique combination of a forest spa, tiny homes, and curated adventure but also transformed the significant travel barrier of a multi-ferry journey into a desirable feature of its exclusive, secluded appeal. The resort needed to carve out a premium niche, justifying its position by seamlessly blending rustic nature with high-end, thoughtfully designed wellness experiences
WHAT WE DID
WHAT WE DID
We developed a multi-layered brand identity that positions Rocky Valley Resort as a holistic wellness destination. By defining a clear Unique Selling Proposition—the only forest spa on Texada Island offering curated, immersive wellness in unique tiny homes —we established a category-of-one status on the island. We transformed the resort's remote accessibility from a weakness into a strength by framing the journey as a filter for true seclusion seekers, using messaging like "An escape worth the journey". Through a targeted content strategy focusing on brand pillars of wellness, unique accommodation, and nature immersion, we created a compelling narrative that elevates the resort beyond a simple stay into a transformative experience.
We developed a multi-layered brand identity that positions Rocky Valley Resort as a holistic wellness destination. By defining a clear Unique Selling Proposition—the only forest spa on Texada Island offering curated, immersive wellness in unique tiny homes —we established a category-of-one status on the island. We transformed the resort's remote accessibility from a weakness into a strength by framing the journey as a filter for true seclusion seekers, using messaging like "An escape worth the journey". Through a targeted content strategy focusing on brand pillars of wellness, unique accommodation, and nature immersion, we created a compelling narrative that elevates the resort beyond a simple stay into a transformative experience.
"Escapes Agency helped us to achieve great results immediately after we started working with them, and within months, we were receiving more than 20 inquiries per day to secure bookings."
"Escapes Agency helped us to achieve great results immediately after we started working with them, and within months, we were receiving more than 20 inquiries per day to secure bookings."
Brian Stasiewich
Brian Stasiewich
Owner, Rocky Valley Resort
Owner, Rocky Valley Resort
