Case study
Fish & Duck Resort
1.2M+ views and $150K+ generated for a seasonal lake resort.
- Location
- Sproat Lake, Vancouver Island
- Business
- Houseboat rental resort and pub, 9+ boat fleet
- Engagement
- November 2023 to present
- Services
- Social Media Management, Paid Campaign Management, Influencer & Affiliate Marketing, Marketing Strategy & Research
The challenge
Fish & Duck runs a houseboat fleet on Sproat Lake in the Alberni Valley, about ninety minutes from Nanaimo. The season is short, roughly April through September, and the booking window opens long before anyone thinks about summer. Marketing had to work months ahead of demand.
What we did
Social media management across Instagram, TikTok, and Facebook. Paid video campaigns. Influencer and affiliate partnerships. Promotion and pricing strategy built around the seasonal curve, ramping in late winter so the calendar was full before the lake warmed up.
We have shot over 500 pieces of content on the water. Nearly three years into the engagement, it remains one of our longest running partnerships.
The results
From the client’s own analytics
Why it worked
Seasonal businesses do not have a marketing problem in July. They have one in February. We built the whole calendar backward from that.
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