Case study
Terra Centric Adventures
Full-service marketing for an adventure operator at the end of Highway 101.
- Location
- Lund, British Columbia
- Business
- Adventure tours and accommodation
- Engagement
- June 2026 to October 2026
- Services
- Social Media Management, Paid Campaign Management, Content Production, Media Partnerships
The challenge
Terra Centric runs kayak tours, Zodiac tours, whale watching, and Desolation Sound boat trips out of Lund, the northern terminus of Highway 101. They also operate the Lund Harbour House Suite. Owned by Christine Hollman, who also serves as President of Sunshine Coast Tourism.
Desolation Sound is one of the best paddling destinations in North America. Most people planning a BC trip have never heard of it.
What we did
Full-service engagement across social media management, paid campaigns on Meta and Google, on-site content shoots, and monthly support through @Explore.BritishColumbia. Content built around the destination first and the operator second, because nobody books a kayak tour to a place they cannot picture.
The results
From the client’s own analytics
Why it worked
Lund is the end of the road. That is a marketing asset, not a limitation.
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